Samsung Australia refuse to talk about actual sales numbers in Australia, known for being ‘positively upbeat’ about the success of the mobile division questions are now being asked about the real success of the Companies Galaxy S21 model.

Especially after it was revealed that Korean bosses at Samsung are conducting a ‘Special Review’ after research revealed that their latest smartphone has failed to deliver the lift in sales that the business was expecting.

A report from the analyst firm Kiwoom Securities this week placed the Galaxy S21’s shipments for the first six months of its sales life at 13.5 million units, a drop of the 16.4 million units that the S20 sold in the same time frame and a massive drop from the 37 million sold by the S10.

Days out from another Samsung Galaxy smartphone launch questions are now being asked as to whether the brand is actually launching new smartphones too quickly between models.

The stark reality is that the Galaxy S21 series has failed to revive the company’s flagship sales with questions now being raised as to whether the review will lead to a total shake up of the Companies mobile operation worldwide.

Questions are also being asked as to whether “Cheap’ Samsung smartphones are now having an impact on premium models that carry all the margin.

Overnight it was revealed that Samsung saw its smartphone market share in India decline in the second quarter of the year, despite a major investment in a local manufacturing plant in India. The pressure has come from Chinese rivals.

Samsung saw sales fall to 17.7 percent in the April-June period, down from 25.7 percent a year earlier, according to market researcher Counterpoint Research.

The figure was also down from a 20 percent share in the first quarter of the year.

The brand that stripped share away from Samsung was Xiaomi who have little if any presence in Australia.

Samsung is the only non-Chinese brand among the top five smartphone vendors in India, another loser was Oppo who only managed to grab 10.4% of the market despite the overall Indian market growing 82 percent.

Samsung management in South Korea claim they are not clear why sales are falling and are “digging into it” according to observers.

Samsung’s Galaxy S21-series was praised by critics. The failure of the S21 to excite sales despite it being %G and launched ahead of Apple’s 5G offering.

Samsung and Apple who were late to the 5G arena kept its prices the same with the Galaxy S21 cheaper than the prior S20.

Even with the absence of Huawei, Samsung’s newest Chinese competitor globally is Xiaomi. in Europe, Xiaomi

According to analysts this brand has rapidly caught up to Samsung, overtaking it to become the top smartphone seller according to figures from Strategy Analytics.

Counterpoint Research’s numbers have gone even further, saying that Xiaomi has become the number one smartphone manufacturer in the world in June 2021.

Like Samsung, the company sells a slew of devices from the high-end Mi 11 to a selection of affordable midrange phones across a mixture of brands ranging from Poco to Redmi.

Next week Samsung is set to launch a new slew of devices at Unpacked among the models will be a Galaxy Z Fold 3, Galaxy Z Flip 3 5G, Galaxy Buds 2, Galaxy Watch 4, and the Galaxy Watch 4.

One observer said that following the failure of the S21 series, the performance of the premium-priced foldables is going to be especially crucial for the company’s mobile division.